Thursday, February 26, 2009

McDonald's: McRoyal Flush

This is from the Department of Better Tools.

McDonald's Corporation (symbol: MCD) is down 3.5% today on no corporate news. Well, the only news is Cramer calling this a buying opportunity, but isn't that what we have come to expect from our so called "experts"?

In any case and for the record, I made the sell call on January 16, 2009 when MCD was at $58. MCD is down below $53 today.

For those looking for a fundamental bent, strength in the US Dollar and poor economic growth overseas should continue to keep pressure on MCD.

Based upon the technicals, I believe MCD has put in a top of significance, and for long only investors, it is "dead money". A weekly chart is shown in figure 1, and in all likelihood, prices will bounce from these support levels, but I still believe a $45 price target is reasonable.

Figure 1. MCD/ weekly


Anonymous said...

XLP is dead money as well. If "defensive" con. staple stocks aren't doing well, that shows you how weak consumers are.

There are no safe havens in a bear market.

Guy M. Lerner said...

Agree about no safe havens; even our good friend gold has been anything but a safe haven.